#1 - Organic Traffic
Organic Traffic for an e-shop focused on content refers to visitors who find your domain through unpaid search engine results, specifically by searching for content related to your products or niche. This type of traffic is crucial for e-shops that prioritize niche content marketing, as it can drive qualified leads and foster brand loyalty.
Why track Organic Traffic? Organic Traffic indicates how effectively your content attracts visitors from search engines. A growing number of organic visitors suggests that your SEO and content strategy are working, leading to potential conversions without the cost of paid advertising.
How to calculate Organic Traffic? Divide Total Visitors from Content with Number of Conversions from Content, then multiply with 100 to get your percentage. In your private analytics, where you monitor the traffic source, filter your reports to show organic search traffic, providing insights into how many visitors arrive through search engines.
How to improve Organic Traffic? Focus on optimizing your content for SEO by conducting keyword research, using relevant keywords naturally, and improving meta tags. Regularly update content to keep it fresh and relevant, enhancing your visibility in search results.
#2 - Conversion Rate
Conversion Rate for an e-shop focused on content measures the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource, booking you offer. It’s a key metric for evaluating the effectiveness of both your e-commerce platform and content marketing strategy.
Why track Conversion Rate? Tracking this metric helps you understand which content resonates most with your audience and prompts them to take action. The conversion rate from content measures how effectively your content drives specific desired actions, such as purchases or sign-ups.
How to calculate Conversion Rate? Calculate the conversion rate by dividing the number of conversions generated from content by the total number of visitors to that content, then multiply by 100 to get your percentage.
How to improve Conversion Rate? Incorporate clear and compelling calls to action (CTAs) within your content. A/B test different formats and messaging to see what encourages users to convert, and ensure your content aligns with user intent.
#3 - Engagement Metrics
Engagement metrics for an e-shop focused on content are measurements that indicate how well visitors are interacting with your e-shop content and, by extension, your brand. These metrics provide insights into user behavior, helping you understand the effectiveness of your content strategy and identify areas for improvement.
Why track Conversion Rate? Engagement metrics, such as average time on page and bounce rate, indicate how well your content captures and holds visitors' attention. High engagement often correlates with quality content that resonates with users, increasing the likelihood of conversions.
How to calculate Conversion Rate? Average time on page is measured in your private analytics, where you monitor the traffic source, showing how long users stay on your content. Bounce rate is calculated by dividing the number of single-page visits by the total number of visits, expressed as a percentage
How to improve Conversion Rate? Enhance the quality of your content by making it more informative and engaging, using visuals and multimedia. Encourage deeper exploration of your e-shop through strategic internal linking and related content suggestions, which can keep visitors engaged longer.
